Your web site misses out if it is not ready for the mobile platform.
Smart phone users are more mobile in the true sense of the word. Buying a product while catching a tram home. Connecting with friends to catch up at a resturant for an evening meal. Buying some shares. Making a doctors appointment.
So the big question is, where was your web site while all this was happening? Back in the virtual dark ages, because you had not planned for change. Change! What change? The mobile market. Generational change.
Mobile devices will over whelm the Net through 2010.
2010 world population 6 billion. 2015 population 7.2 billion. "Figures from nationmaster.com"
According to a study by Infonetics Research, smartphones now account for an increasing percentage of worldwide mobile phone revenue.
The research firm says this is due in part to the roll-out of high-speed data networks across the US, Europe and Asia Pacific countries, which enables smartphone users to use the internet while on the move, and access music-streaming and video services on their handsets.
Smartphones are capable of more than simply making and receiving calls; they often boast a web browser, an integrated music player, a camera and video recorder, and push email.
"Smartphones are on track to post a 14.5 per cent increase in the number of units sold worldwide in 2009, and a 21 per cent compound annual growth rate from 2008 to 2013, significantly better than other mobile phone segments," said Richard Webb, directing analyst for mobile devices at Infonetics Research.
"While smartphone revenue is expected to dip in 2009... we expect it to pick up in 2010 and continue growing, easily outstripping the combined revenue of standard mobile phones by 2012."
What happened to your website? Your business is stuffed because you didn't keep up with technology and the change in the generational user.
I'm walking down a street on my way to a meeting. Suddenly I remember it is my wifes birthday tomorrow and I have not bought her a present. What will I do? Flowerssomething.com. Out with my smart phone and onto their website. See what products are available. Place an order for delivery tomorrow and pay by credit card. All done. Straight into the meeting. Sign a deal and out. Didn't miss a beat.
Now, what would be the outcome if the website was not mobile ready. No sale. Loss of business. No repeat business.