Traffic from mobile devices has taken a dramatic jump over the past year. Smartphones, better data plan pricing and available bandwidth are contributing factors to the increased activity. Just take a look at the newest statistics regarding mobile web traffic from Quantcast.
Web traffic from mobile devices increased 110% in North America over the past year and 148% globally, according to a new study by Quantcast. Putting it in to perspective, this is only a small fraction of overall Web traffic (1.3% of all North American page views in December 2009). Last August Admob reported that traffic doubled within that month from iPhone users alone!
The nature of that mobile traffic is changing too – hold on – iPhone is no longer the only platform you need to consider. The Quantcast study shows that the dominance of the iPhone is being eroded by emerging competitors like Android. Recently page views from the Droid in North America overtook RIM’s Blackberry. Gee, that was fast! Apparently Droid had over 12% of the North American page views helping Google's Android operating system surpass the BlackBerry OS.
In 2010, Quantcast expects growth of the mobile web's share of page views in North America to increase a full percentage point to 2.3%. Globally, mobile's share will increase from 0.95% to over 1.8%. A host of new devices from manufacturers Motorola, HTC and BlackBerry will fuel that growth this year.
So what does this mean for your business? You should be prepared for mobile visitors now. You need to build a mobile website - like the largest media companies have had for years now (for example: m.cnn.com, m.weather.com or m.espn.com). Developing a mobile website is easy and inexpensive with mobile platforms like MoFuse. You can do it yourself or have someone build it for you in no time.